Privacy Policy

Protecting Your Privacy

At David Duncan Cake Supplies, we are committed to protecting the privacy and security of our customers and site visitors. Our team are customers themselves, therefore we appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, contact us at ddcakesupplies@hotmail.com

For all of our services, the data controller -  the company that’s responsible for your privacy -  is David Duncan Cake Supplies.

Contents

• How we use your information
• Sharing your information
• Marketing messages
• Seeing adverts for David Duncan Cake Supplies online
• Your information and countries outside Europe
• Keeping your information
• Your rights
• Changes to how we protect your privacy
• Cookies 
• How to contact us

How we use your information

We use your information in a number of ways — what we do depends on the information. The tables below set this out, detailing what we do, and why we do it.

Your name and contact details

How we use your name & contact details

Why? 

Deliver your purchases to you

We’ve got to do this to perform our contract with you

Send you service messages by text or e-mail such as order updates, requests for further order details or to communicate a problem with an order request or details you have entered

We’ve got to do this to perform our contract with you (so that we can ensure all order details are correct or if we require further information in order to create your order just the way you want it)

Sending you information by email about our new products and services

To keep you up to date. We only send this with your permission

Fraud prevention and detection

To prevent and detect fraud against either you or David Duncan Cake Supplies – unfortunate, but absolutely essential

Finding out what you, and other customers, like

To ensure we are giving you what you want, and to stay ahead of the competition 

 

 

 Your payment information

This means your card’s security/CVV code, don’t worry, we don’t keep them.

How we use your payment information

Why?

Take payment, and give refunds

We’ve got to do this to perform our contract with you

Fraud prevention and detection

To prevent and detect fraud against either you or David Duncan Cake Supplies – unfortunate, but absolutely essential

 

Your contact history with us

What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history

Why?

Provide customer service and support

We’ve got to do this to perform our contract with you, after all, you expect the best service from us

Train our staff

So that, when you contact us, you get the best possible customer service

 

Purchase history and saved items

What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items

Why?

Sell you things

We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it.

Provide customer service and support, and handle returns

We’ve got to do this to perform our contract with you

Finding out what you, and other customers, like

To ensure we are giving you what you want, and to stay ahead of the competition

 

Information about your phone or laptop, and how you use our website and app

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website and app

Why?

Improve our website and set default options for you (such as language and currency)

To give you the best possible shopping experience

Protect our website

To prevent and detect fraud against either you or David Duncan Cake Supplies – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data

 

 Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions

Why?

Run the survey, competition or promotion

We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.  But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.

 

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you have said we can, we’ll send you marketing messages by email or text, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from us

You can stop receiving marketing messages from us at any time.

You can do this:

  • Through your account settings, if you have a site account
  • By clicking on the ‘unsubscribe’ link in any email
  • By contacting our Customer Care team 

Once you do this, we will ensure that you don’t receive further marketing messages.

Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as an order update or request for further information regarding a new order)

 

Seeing adverts for David Duncan Cake Supplies online

We also may engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we may target David Duncan Cake Supplies banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see may be based on information we hold about you, or your previous use of David Duncan Cake Supplies (for example, your saved or purchased items) or on David Duncan Cake Supplies banners or ads you have previously clicked on.

 

Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

You have a lot of rights relating to your personal information: 

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the David Duncan Cake Supplies website or by some other means of contact such as email, so that you are able to review the changes before you continue to use David Duncan Cake Supplies.

Cookies

We use cookies on our website. For more information on cookies, please see our cookie notice.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have. 

You can contact our privacy team by dropping us a line at ddcakesupplies@hotmail.com or through our website. Or if you’d like to, you can write to us at: David Duncan Cake Supplies, Jubilee Industrial Estate, Northumberland, NE63 8UQ